Impact Program in International Marketing

Achieve a deep understanding of how to position and launch an international brand by taking into account legal protection and sustainability criteria. Grasp clear understanding of customer dynamics and trends both in consumer and B2B markets. Incorporate omnichannel digital strategies in corporate retail approach. Apply multicultural design-thinking methodologies to develop new products and services.

5 reasons

to start the UIE Impact Program in International Marketing

I

GAIN A GLOBAL MINDSET

Gain a global perspective in strategic decision-making by fully interacting with a culturally and professionally diverse cohort of peers and sharing your views with a world-experienced faculty.

II

LEARN THROUGH REAL EXPERIENCE OF EXPERTS

Train through hands-on experience and dynamic team activities led by top international experts and professionals who will help you gain insights into different sectors and markets in casual atmosphere classroom encounters.

III

DISCOVER THE KEYS TO DIGITAL INTERNATIONALIZATION

Learn how digitalization can help your brand positioning and promote your international expansion at low cost and risks.

IV

MAXIMIZE YOUR ENGLISH PROFICIENCY

Make the most of your knowledge of English for business by extensive practice of all communication skills and interacting with peers and lecturers in class.

V

JOIN THE LEADING NETWORK OF FIRSTRATE INTERNATIONAL MANAGERS

Join the leading Galician community of international managers with over 25 years´ history and present in all five continents.

Welcome to a new era of management with UIE.

What do you need to know?

CAMPUS

Vigo

MODALITY

face-to-face with remote activity

DURATION

1 month

CREDITS

6 ECTS (40 hours)

DATE

April 5 to 27

TIMETABLE

Friday afternoon & Saturday morning

The participant

The Impact Program in International Marketing is your programme if you are…

Curious about exploring cultural diversity.
Driven to solve complex challenges under uncertainty.
Committed to global responsible leadership and eager to make lasting impact.
Interested in gaining comprehensive knowledge of international operations, both at operational and strategic level.
Willing to develop your intercultural leadership skills.
A professional with a higher degree and an average of 3 years working experience in international positions or international companies.
Proficient in using English in a business context.

THE PROGRAMME

The Impact Program in International Marketing includes the following contents:

01. International Brand positioning

02. Brand protection and intellectual properly rights

03. Industrial marketing

04. Digital internationalization

05. Multicultural innovation

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