Search
Close this search box.

Impact Program in International Marketing

Impact Program in International Marketing

Achieve a deep understanding of how to position and launch an international brand by taking into account legal protection and sustainability criteria. Grasp clear understanding of customer dynamics and trends both in consumer and B2B markets. Incorporate omnichannel digital strategies in corporate retail approach. Apply multicultural design-thinking methodologies to develop new products and services.

5 reasons

to start the UIE Impact Program in International Marketing

I
GAIN A GLOBAL MINDSET

Gain a global perspective in strategic decision-making by fully interacting with a culturally and professionally diverse cohort of peers and sharing your views with a world-experienced faculty.

II
LEARN THROUGH REAL EXPERIENCE OF EXPERTS

Train through hands-on experience and dynamic team activities led by top international experts and professionals who will help you gain insights into different sectors and markets in casual atmosphere classroom encounters.

III
DISCOVER THE KEYS TO DIGITAL INTERNATIONALIZATION

Learn how digitalization can help your brand positioning and promote your international expansion at low cost and risks.

IV
MAXIMIZE YOUR ENGLISH PROFICIENCY

Make the most of your knowledge of English for business by extensive practice of all communication skills and interacting with peers and lecturers in class.

V
JOIN THE LEADING NETWORK OF FIRSTRATE INTERNATIONAL MANAGERS

Join the leading Galician community of international managers with over 25 years´ history and present in all five continents.

primero (1)

Welcome to a new era of management with UIE.

What do you need to know?

CAMPUS

Vigo

MODALITY

face-to-face with remote activity

DURATION

1 month

CREDITS

6 ECTS (40 hours)

DATE

April 5 to 27

TIMETABLE

Friday afternoon & Saturday morning

MANO (1)

The participant

The Impact Program in International Marketing is your programme if you are…
  • Curious about exploring cultural diversity.
  • Driven to solve complex challenges under uncertainty.
  • Committed to global responsible leadership and eager to make lasting impact.
  • Interested in gaining comprehensive knowledge of international operations, both at operational and strategic level.
  • Willing to develop your intercultural leadership skills.
  • A professional with a higher degree and an average of 3 years working experience in international positions or international companies.
  • Proficient in using English in a business context.

THE PROGRAMME

The Impact Program in International Marketing includes the following contents:

01. International Brand positioning

02. Brand protection and intellectual properly rights

03. Industrial marketing

04. Digital internationalization

05. Multicultural innovation

Related programs

with the Impact Program in International Marketing

Through the Executive Education area, UIE offers the most complete range of training programs to help Galician companies achieve their objectives of economic growth, which requires highly qualified professionals.

Exponential Executive MBA

O Exponential Executive MBA desenvolve a visión estratéxica necesaria para identificar novas oportunidades de negocio, a capacidade para deseñar e implementar estratexias e as habilidades necesarias para liderar procesos de cambio.

PÚBLICO

Directivos de área e/ou departamento

INCLÚE

2 estancias internacionais

OBXECTIVO

Pasar da direción ao liderazgo

DURACIÓN

15 meses

Executive Masters

O Executive Master desenvolve unha visión global do negocio que capacita ao profesional para dirixir unha área ou departamento con eficacia, perfeccionando as competencias da función coñecendo o impacto da mesma no conxunto da compañía.

PÚBLICO

Mandos intermedios, responsables de área e/ou departamento

OBXECTIVO

Desenvolver unha visión global do negocio

DURACIÓN

9 meses

Executive Programs

Profunda nos coñecementos, técnicas e ferramentas específicas de cada función para asentar unha base sólida na xestión operativa do día a día que reforce ao profesional na súa área ou departamento.

PÚBLICO

Técnicos de área ou departamento

OBXECTIVO

Alcanzar o dominio da función a través do expertise.

DURACIÓN

6 meses

Advanced Programs

Co obxectivo de trasladar as últimas e máis relevantes do management, os participantes dos Advanced Programs actualizarán os seus  coñecementos e habilidades, potenciando un mindset de crecemento na súa área de responsabilidade acorde ás novos paradigmas que marcarán o futuro da xestión empresarial.

PÚBLICO

Profesionais con al menos 5 anos de experiencia

OBXECTIVO

Coñecer as últimas tendencias en management

DURACIÓN

2-3 meses

CRÉDITOS

12-15 ECTS

Don't know which program best suits your needs?

Don't worry!

Contact us, we will help you achieve your professional goals.

¿Te gustaría estudiar con nosotros?

Déjanos tus datos y nos pondremos en contacto contigo.