Close this search box.

.Point and Future
UIE, a University with a purpose

We present the first book of UIE Ediciones, “The challenge of banking in the digital economy”

We inaugurate the new publishing house of UIE Ediciones with the book The challenge of banking in the digital economy: An organizational and evolutionary challenge, which will be presented today, Thursday, June 9 at 7:00 p.m. at the Afundación A Coruña Headquarters within the framework of a round table around this same issue. In this meeting will be Eduardo Bueno Campos and Manuel Rodríguez López, coordinators of the study, and the general director of IT, Information, Processes and Operations of ABANCA, José Manuel Valiño Blanco.

The challenge of banking in the digital economy: An organizational and evolutionary challenge

The inaugural work of UIE Ediciones addresses the transformations that traditional banking must carry out in the current environment, so that it can compete with the new and disruptive digital operators. Coordinated by Eduardo Bueno Campos and Manuel Rodríguez López, it has the contributions of professors Julio Fernández Vilas, Mónica Longo Somozas, Carlos Merino Moreno, Patricio Morcillo Ortega, Cecilia Murcia Rivera and M.ª Paz Salmador Sánchez.

Throughout history, the financial sector, as a fundamental part of the system, has been forced to respond and adapt to constant socio-economic changes, innovation and regulatory requirements. In the words of the rector of the IPA, Miguel Ángel Escotet, “we clearly face a paradigm shift defined by speed, scope, depth and impact on systems. This shift brings with it a trend towards total automation of manufacturing that runs on account of cyber-physical systems, made possible by the internet of things and cloud computing. What we will see, theorists say, is a truly smart big factory.” Therefore, a systemic, determined and avant-garde response is needed, reaching all areas.

Likewise, a corporate culture of innovation capable of adapting to customer needs and market demands is essential. A customer-centric vision, which enables agile decision-making and intensive use of new cutting-edge technologies, such as artificial intelligence and big data. In line with the assessment of the rector of the IPA: “There is no doubt that this academic study integrates in a single volume those aspects necessary to analyze the current banking context taking into account the tradition, history and evolution of the banking sector with an eye on the trends and needs that are to come. And it is in this prospective and in that very complete evolutionary analysis where its differential and its value lie”.

Social networks

You may also be interested in...

¿Te gustaría estudiar con nosotros?

Déjanos tus datos y nos pondremos en contacto contigo.