Search
Close this search box.

DEGREE

Digital Business Administration

Bachelor of Science (BsC) in Digital Business

The Degree in Digital Business Administration combines Business Management, Digital Marketing, Electronic Commerce and Information Technology (ICTs).

Join the uiEvolution, evolve to your best version.

CAMPUS

A Coruña and Vigo

MODALITY

Face-to-face

DURATION

4 years

START

August 2024

Become a professional capable of helping companies advance in their digitization processes or create businesses on the basis of the digital economy. Undoubtedly, a profile that is increasingly necessary and in high demand in the working market.

This is your degree if you like the business world and believe in the potential of technology as a basis and engine for business and social change. If you are a curious person, eager to learn and take on challenges, with the ability to adapt to changes and, in addition, you are looking for a different university education.

Since UIE is a private university, the Degree in Digital Business Administration does not have a cutoff mark. This means that, in addition to assessing your academic record and your grades, the results of the admission test and the personal interview will have weight in our decision, which will allow us to get to know you much better.

Who can apply to the process of admission of the UIE degrees?

2nd YEAR BACCALAUREATE STUDENTS

GRADUATES IN HIGHER EDUCATION CYCLES

STUDENTS FROM OTHER INTERNATIONAL EDUCATIONAL SYSTEMS

UNIVERSITY STUDENTS WHO ARE CURRENTLY PURSUING OTHER DEGREES

Information of interest

CAMPUS

A Coruña and Vigo

Innovative campus

MODALITY

Face-to-face

On-site with interactive online complements

DURATION

4 years

At your own pace

CREDITS

240 ECTS

Complete course

START

August 2024

Beginning of the academic year

SCHEDULE

Full time

Monday to Friday

LANGUAGES

Spanish and English

The sixth semester requires B2 level of English

REQUIREMENTS

Admission

Pass the university entrance exams

Why get a degree in Digital Business Administration?

Visión global

You will acquire an integrated vision of the company, from a managerial point of view and also from the main functional areas: finance, human resources, operations, marketing,…

International profile

You will enhance your international profile through a study program in which the sixth semester will be taught in English. In addition, we will accompany you in a process of progressive training in this language so that you reach the B2 level required for that semester.

Analytical Vision

You will approach the analysis of the different business models from a strategic point of view, learning to formulate and develop projects that allow the digitization of business processes and communication with customers.

Practical Education

You will live the reality of the company on campus from day one, thanks to the modern practicum developed by UIE. This includes activities such as: workshops, visits to companies, conferences, meetings with businessmen and managers, etc.

New technological trends

You will develop skills related to the digital world and key technologies for data analysis. For example: electronic commerce, digital marketing and communication in social networks, the application of big data tools and artificial intelligence, security and data protection, intelligent process automation, agile project management , etc.

First working experience

We will provide you with your first work experience through the internship program, which is part of the content of the degree.

Embrace the future and sign up for our Open Days

Come and meet us and live your first experience at UIE!

The Degree in Digital Business Administration lasts four academic years (240 ECTS credits). However, you can advance your studies with the Summer semester, a unique opportunity that we offer you at UIE.

In the degree, in addition to acquiring solid knowledge of management and new technologies, you will experience a process of human and personal development.

First year

Subjects of the first semester

Mathematics (Core Course)
6 ECTS
Business Law (Core Course)
6 ECTS
Economic Environment (Core Course)
6 ECTS
Computer Science and Programming (Core Course)
6 ECTS
Conventional and Emerging Business Structures (Obligatory Course)
6 ECTS

Subjects of the second semester

Digital Economy (Core Course)
6 ECTS
Descriptive Statistics and Probability (Core Course)
6 ECTS
Business Management (Core Course)
6 ECTS
Financial Mathematics (Core Course)
6 ECTS
Academic Methodology and Data Analysis (OB)
6 ECTS

Second year

Subjects of the first semester

Marketing (Core Course)
6 ECTS
Operations, Logistics and Production (Core Course)
6 ECTS
Digital Marketing (Obligatory Course)
6 ECTS
Data Base and Big Data (Obligatory Course)
6 ECTS
Critical and Creative Thinking (Obligatory Course)
6 ECTS

Subjects of the second semester

Gestión Financiera (Obligatory Course)
6 ECTS
Gestión de Recursos Humanos (Obligatory Course)
6 ECTS
Communication in Social Networks (Obligatory Course)
6 ECTS
Project Management and Agile Methodologies (Obligatory Course)
6 ECTS
Circular Economy and Sustainable Development (Obligatory Course)
6 ECTS

Third year

Subjects of the first semester

Information Systems and Business Intelligence (Obligatory Course)
6 ECTS
Management of Digital Marketing Campaigns (Obligatory Course)
6 ECTS
Web Applications, Mobile Applications and Retail Digitization (Obligatory Course)
6 ECTS
Neuromarketing and Customer Behavior (Obligatory Course)
6 ECTS
Electronic Commerce
6 ECTS

Subjects of the second semester

Smart Industry and Logistics - Smart Industry & Logistics (Obligatory Course)
6 ECTS
Disruptive Technologies for Digitalization (Obligatory Course)
6 ECTS
Artificial Intelligence Applied to Business (Obligatory Course)
6 ECTS
Design of Digital Business Models (Obligatory Course)
6 ECTS
Global Society Dynamics (Obligatory Course)
6 ECTS

Fourth year

Subjects of the first semester

Management of Innovation and Digital Transformation (Obligatory Course)
6 ECTS
Ethics, Regulation and Legislation of the Digital Economy (Obligatory Course)
6 ECTS
Cybersecurity and Blockchain (Obligatory Course)
6 ECTS
Elective Configuration I (Elective Course)
6 ECTS
Elective Configuration II (Elective Course)
6 ECTS

Subjects of the second semester

Final Degree Project (Obligatory Course)
12 ECTS
Curricular Internship I (Obligatory Course)
6 ECTS
Curricular Internship II (Obligatory Course)
6 ECTS
Elective Configuration III (Elective Course)
6 ECTS

(OB) Compulsory Subject (OP) Optional Subject (FB) Core Subject

To enroll in courses taught in English, students must have a level equivalent to or higher than B2 of the Common European Framework of Reference for Languages (CEFR).

Estudiantes de grado en Ingeniería de Sistemas Inteligentes en UIE
And much more!

At UIE we go one step further in your training so that you end up being the professional you have always dreamed of being. We do this through complementary training activities:

Practical workshops, conferences, company visits, congresses, non-curricular internships, seminars, language laboratories… And an endless number of academic and socio-educational activities organized by the university!

How much does the degree in Digital Business Administration?

ENROLLMENT

Before starting the course

1,500€

ACADEMIC FEE

10 monthly fees

828€

TOTAL

9,780€
1

Spot reservation

Once admission to the degree has been confirmed, it will be necessary to pay the amount corresponding to the place reservation. Once the payment has been made, a letter of admission will be received and the spot will be guaranteed for the student in question.

The €500 spot reservation is an advance payment on account of the oficial tuition fee and represents the student’s confirmation that he/she wishes to continue the enrollment procedures at UIE, thus guaranteeing his/her spot.

The reservation fee must be paid prior to enrollment. From UIE we recommend that the reservation of a place is made within a maximum period of 7 natural days from the communication of the admission to the degree program.

2

Enrollment

It is paid in one single payment before the beginning of the course, within the term stipulated by UIE.

3

Academic fee

The academic fee is billed from September to June, both months included. The academic fee is calculated by multiplying the number of credits in which the student is enrolled by the amount of the corresponding credit.

Each full course contains 60 credits (ECTS)

Scholarships and grants program

DON’T LET ANYTHING STOP YOU!

We don’t want the cost of the degree be a hindrance to you. That’s why we have
developed a system of scholarships and grants so that you can study without
anything stopping you.

Excellence scholarships

Cover up to 90% of the amount of the program.

Talent scholarships

Cover up to 60% of the academic fee.

Bonuses

They are compatible with the UIE scholarships.

ABANCA Estudia Financing

ABANCA Estudia is a program that reflects the social compromise of the financial activity of ABANCA.

This program offers UIE students very favorable conditions, so that their only worry is their education.

The training in innovation and business of the degree in Digital Business Administration, as well as the work experience of your internships, will allow you to become into the different professional profiles:

Responsible for digitization

Responsible for the digitization and generation of new business models in companies, facilitating the integration of online and offline channels.

Consultant in Electronic Commerce

Acting as an advisor to companies that want to implement online sales solutions from a comprehensive point of view: technological platforms, design and usability of the online store, logistics, means of payment, security, etc.

Digital Marketing Manager

With the ability to design, execute and analyze customer acquisition, conversion and retention campaigns in digital media.

Business Intelligence Expert

Expert in Business Intelligence and Customer Data Analysis, exploiting the data to turn it into useful information for decision making and for the personalization of the relationship with customers.

Teaching and research

Teaching and research: teaching and research and management activities, as well as participation in public and private centers.

Training itineraries

AND ONCE YOU FINISH YOUR DEGREE IN Digital Business Administration, WHAT HAPPENS?

If you finish your degree and decide to continue your education, you have different training itineraries in UIE to enrich your business knowledge.

Degree + Master's

Combining the degree with a Master’s is a very recommended option with which you will obtain highly specialized training.

In addition, your degree opens the door to all EIU master’s degrees. As a student, you will not need to carry out any paperwork or access tests. You will already have a booked spot!

Degree + Master's + Doctorate

If your vocation is the academy and research, studying a degree and a Master’s will grant you the 3000 ECTS needed for the access to the Doctorate programs of the UIE.

Asignatura

Creditos

Descripción

Descargar guía docente

¿Te gustaría estudiar con nosotros?

Déjanos tus datos y nos pondremos en contacto contigo.