BUSINESS EMB
The Executive Master in Business is a program whose global purpose is to train professionals aspiring for executive positions.
CAMPUS
A Coruña and Vigo
MODALITY
Face-to-face
SCHEDULE
Friday afternoons
Saturday mornings
START
Soon
Comprenderás el funcionamiento del algoritmo de LinkedIn y su impacto en las publicaciones, así como la utilización de LinkedIn Sales Navigator de manera eficaz para ventas. Además aprenderás a incorporar herramientas de Inteligencia Artificial.
De la mano de Ainhoa Gómez Beltrán, LinkedIn Top Voice, licenciada en ciencias matemáticas y con varios postgrados como el de arquitectura de Software por Deusto
Introduction
The Executive Master in Business is a program whose global purpose is to train professionals aiming for executive positions, focusing on the following:
- Building a global view of a company and the main market competitors.
- Instruction in the use of the necessary tools for strategy design and execution, as well as establishing indicators to verify its compliance.
- Working on key digital skills in every business area, in an environment of technological and organizational change, and with special attention to AI emergence.
- Establishing the necessary knowledge and skills for the interpretation, planification, and implementation of effective marketing strategies.
- Strengthening leadership by means of improvement of power skills in team management, in both personal and company capacities.
CAMPUS
A Coruña. Face-to-face
DURATION
8 months
START
Soon
Schedule
Friday afternoons
Saturday mornings
International stays
Porto Business School & London School of Economics
LANGUAGES
Spanish and English
Methodology
The Intercontinental University of Business is based on methodological foundations that combine theoretical training with practical applications. The professors, active professionals in their specific fields, present their know-how in a participative way, as well as using real-life examples within their fields.
The program is divided into two modules. In the first module, the knowledge about how a company functions will be consolidated, whereas the second delves into more advanced competencies and skills. In addition, the participants will be divided into work groups, to provide networking and experience exchange.
At the beginning of the program and at the end of each of the modules, each participant will have an individual mentoring and monitoring session with the academic director with the aim of establishing individual objectives, tracking them, and achieving them.
Towards the end of the course, a “Business Game” will take place over the course of 3 days. This activity focuses on a company management web simulator and offers students the opportunity to apply all of the acquired knowledge during the program in a simulated environment. During this period, the participants will simulate the management of several departments of a company, which includes decision making, inputting data into the simulator, and the analysis of the results within different stages. This activity will be accomplished in groups in order to prepare and present the proposed tasks.
The program includes two international experiences in the Porto Business School and in the London School of Economics. The objectives of the study tours are to understand the impact of international politics in the creation of multi-sectoral strategies, amplify networking, and get to intensively became familiarized with an international business view.
THE PROGRAM
UNIT 1
BUSINESS ADMINISTRATION AND ITS ENVIRONMENT
20 Hours
- Economic global view. Main economic players
- Entrepreneurial risks management and Corporate Compliance
- Fiscal environment
- Labor system
- Sustainability and circular economy
UNIT 2
GENERAL MANAGEMENT AND BUSINESS STRATEGY
30 Hours
- Strategic map: definition and structure
- Business model: strategy implementation
- Budgeting and control
- Balanced Scorecard and KPIs
- Entrepreneurship: keys for development
- Key aspects in internationalization processes: keys for development
UNIT 3
FINANCE FOR MANAGEMENT
36 Hours
- Financial statements
- Profit and loss account assessment
- Economic and financial diagnosis
- Financial planification
- Data analytics and business intelligence
- Company profitability
- Mergers and acquisitions (M&A) related operations
- Fintech environment
UNIT 4
MARKETING MANAGEMENT
24 Hours
- Strategic and operational marketing
- Strategies for media and public relations
- Marketing research
- Digital marketing
UNIT 5
PEOPLE MANAGEMENT AND LEADERSHIP
28 Hours
- Leadership and the role of HR in the 21st century
- Commitment culture and trust in organizations
- Executive coaching and mentoring
- Team development and assessment
- Challenges to attract, select, and retain talent
UNIT 6
TECHNOLOGY AND INNOVATION
28 Hours
- Information systems in the company
- IT governance
- IT strategy
- Digital transformation and innovation
- IT project management and agility
- Disruptive technological trends
- Cybersecurity
UNIT 7
MANAGEMENT SKILLS
22 Hours
- Negotiation skills and conflict management
- Emotional Intelligence
- Social media for executives
- Communication and high impact presentations
BUSINESS GAME
24 Hours
Business Game simulates an international business strategy based on a competitive and rapidly evolving global company environment. This game will allow the participants to apply the knowledge acquired during the program in order to face a challenge as executives.
STUDY TOURS
38 Hours
The program contains two Study Tours in internationally-renowned schools in which different aspects related to the program will be addressed.
STUDY TOURS
THE LONDON SCHOOL OF ECONOMICS AND POLITICAL SCIENCE
Founded in 1895 and located in the heart of London, it is Europe’s leading institution in social sciences and international geostrategy. 18 Nobel Prize winners and 45 heads of state studied in their classrooms, John F. Kennedy among them. LSE IDEAS is the Think Tank of critical thinking and strategic global view, essential for the building of international leadership capacity. In 2024, LSE was classified as the best university in the United Kingdom by The Times and The Guardian, and as the 6th university in Social Sciences in the world by the prestigious QS Ranking for 2024.
LSE IDEAS and UIE have designed this program together with the aim of providing a deep geostrategic view, emphasizing the importance of international politics and diplomacy in the strategies of companies in every field. The program includes lessons presented by highly recognized academics, practitioner speakers, and company visits.
Program (30 hours)
- The West and the Liberal International Order (Chris Alden)
- New and Emerging Powers: The Rise if China (Chris Alden)
- China and The World (Alvaro Mendez)
- China and Ibero-America (Alvaro Mendez)
- World Economic Outlook (Nilesh Dattani)
- International Trends in Business Strategy (Nilesh Dattani)
- The Consequences of Brexit (Iain Begg)
- Business and Society (Mary Martin)
- Panel Discussion: The Impact of Russia’s War in Ukraine on the World (Christopher Coker, Chris Alden)
- Climate Emergency: Where are we on National and International Responses? (Alina Averchenkova)
- LSE Campus History Tour
- External Visitation: Financial Tour
STUDY TOURS
PORTO BUSINESS SCHOOL
Porto Business School is one of the 50 best business schools in the world according to the last Financial Times ranking in 2023. Its Executive MBA has double international certification (AMBA and EFMD) and figures among the 40 best MBAs of Europe.
The objective of this international journey is to construct a view about the impact of digital technology in international business, and to become closer to the strategic sectors of the Galicia-North Portugal region.
Program (8 hours)
- Digital transformation – strategy, culture and processes (Ana Roncha)
- International business in a digital world (Pedro Vieira)
- Networking lunch with Executive MBA participants from Porto BS (Ana Teresa Lehmann)
- Debate panel “Perspectives” with representatives from Portuguese companies. (Ana Teresa Lehmann)
The Executive Master in Business is for you if…
The master is mainly intended for professionals that want to develop their executive skills. We look for participants with a university or postgraduate degree, with experience in executive management who want to boost their management skills.
This master is intended for:
- Professionals with responsibility in business areas.
- People with a minimum of 3 years of experience in management positions.
- People with an intermediate level of English (equivalent to B1).
- People with potential for growth in executive positions.
have completed our programs
find a job in less than a year
with collaboration agreements
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