Docente UIE Yolanda Villar

Villar, Yolanda

Associate Professor

ACADEMIC QUALIFICATIONS
Master’s Degree in Strategic Marketing
Specialization in Team Management and Talent Management
Postgraduate in Emotional Intelligence applied to Marketing
Degree in Advertising and Public Relations
Graduate in Journalism and Social Networks
Degree in Marketing and Communication

AREAS OF SPECIALIZATION
Neuromarketing and Customer Behavior
Commercial Management and Digital Marketing
Strategic marketing for the development of advertising campaigns

LINES OF RESEARCH
Application of neuromarketing to reduce the rate of abandoned carts in e-commerce
Sales management by multichannel objectives and mentoring of sales reps as a motivational element and its impact on the company’s sales figures

¿Te gustaría estudiar con nosotros?

Déjanos tus datos y nos pondremos en contacto contigo.