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Alberto Lázaro Araújo

Lázaro Araújo, Alberto

Adjunct Professor of Executive Education

ACADEMIC QUALIFICATIONS
Master’s Degree in Business Administration, IESIDE, Spain.
Industrial Engineer in Automation and Electronics, University of Vigo, Spain.

AREAS OF SPECIALIZATION
Research Methods and Techniques.
Business Innovation.
Marketing.

LINES OF RESEARCH
Qualitative Research for Innovation.
Application of Jobs Theory to Customer Experience Design.
Customer-centric Innovation Strategies

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