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Impact Program in International Marketing

Impact Program in International Marketing

Achieve a deep understanding of how to position and launch an international brand by taking into account legal protection and sustainability criteria. Grasp clear understanding of customer dynamics and trends both in consumer and B2B markets. Incorporate omnichannel digital strategies in corporate retail approach. Apply multicultural design-thinking methodologies to develop new products and services.

5 reasons

to take the Impact Program in International Marketing of UIE

I
GAIN A GLOBAL MINDSET

Gain a global perspective in strategic decision-making by fully interacting with a culturally and professionally diverse cohort of peers and sharing your views with a world-experienced faculty.

II
LEARN THROUGH REAL EXPERIENCE OF EXPERTS

Train through hands-on experience and dynamic team activities led by top international experts and professionals who will help you gain insights into different sectors and markets in casual atmosphere classroom encounters.

III
DISCOVER THE KEYS TO DIGITAL INTERNATIONALIZATION

Learn how digitalization can help your brand positioning and promote your international expansion at low cost and risks.

IV
MAXIMIZE YOUR ENGLISH PROFICIENCY

Make the most of your knowledge of English for business by extensive practice of all communication skills and interacting with peers and lecturers in class.

V
JOIN THE LEADING NETWORK OF FIRSTRATE INTERNATIONAL MANAGERS

Join the leading Galician community of international managers with over 25 years´ history and present in all five continents.

primero (1)

Welcome to a new era of management with UIE.

What do you need to know?

CAMPUS

Vigo

FORMAT

face-to-face with remote activity

DURATION

1 month

CREDITS

6 ECTS (40 hours)

START

April 5 to 27

SCHEDULE

Friday afternoon & Saturday morning

MANO (1)

The participant

The Impact Program in International Marketing is your programme if you are…
  • Curious about exploring cultural diversity.
  • Driven to solve complex challenges under uncertainty.
  • Committed to global responsible leadership and eager to make lasting impact.
  • Interested in gaining comprehensive knowledge of international operations, both at operational and strategic level.
  • Willing to develop your intercultural leadership skills.
  • A professional with a higher degree and an average of 3 years working experience in international positions or international companies.
  • Proficient in using English in a business context.

EXPLORE OUR PROGRAM

The Impact Program in International Marketing includes the following contents:

01. International Brand positioning

02. Brand protection and intellectual properly rights

03. Industrial marketing

04. Digital internationalization

05. Multicultural innovation

Related programs

with the Impact Program in International Marketing

Through its Executive Education area, UIE offers the most complete range of training programs to help Galician companies achieve their economic growth AIMs in this fourth industrial revolution, which requires highly qualified professionals.

Exponential Executive MBA

The Exponential Executive MBA develops the strategic vision needed to identify new business opportunities, the ability to design and implement strategies and the skills needed to lead change processes.

TARGET AUDIENCE

Area and/or department managers

INCLUDING

2 international stays

AIM

To move from management to leadership

DURATION

15 months

Executive Masters

The Executive Master develops a global vision of the business that enables the professional to lead an area or department effectively, perfecting the competencies of the function and understanding its impact on the company as a whole.

TARGET AUDIENCE

Middle management, area and/or department managers.

AIM

To develop a global vision of the business

DURATION

9 months

Executive Programs

It provides in-depth knowledge, techniques and tools specific to each function in order to lay a solid foundation in day-to-day operational management that strengthens the professional in their area or department.

TARGET AUDIENCE

Area or department technicians

AIM

To achieve mastery of the function through expertise.

DURATION

6 months

Advanced Programs

With the aim of transferring the latest and most relevant management knowledge, the participants of the Advanced Programs will update their knowledge and skills, promoting a growth mindset in their area of responsibility in accordance with the new paradigms that will mark the future of business management.

TARGET AUDIENCE

Professionals with at least 5 years of experience

AIM

To learn about the latest trends in management

DURATION

2-3 months

CREDITS

12-15 ECTS

Not sure which program best suits your needs?

Don't worry!

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